In 2010, Suntory launched ALL-FREE in Japan. Made at the Tokyo-Musashino Brewery, this innovative new beverage boasts 0.00% alcohol, 0 calories, and no sugar—captivating Japanese beer lovers and leading Japan’s beer-like beverage market.Tokyo-Musashino Brewery is the heart of Suntory’s brewing legacy, and has been since opening in 1963. The company began as a wine maker in 1899 and since has grown into a world-class distiller and brewer. Innovative technology comes together with expertise and craftsmanship at Tokyo-Musashino Brewery to deliver a variety of popular beers. It began with a vision to free people from the idea that a beer-like beverage isn’t compatible with an active lifestyle. Suntory tested over 400 recipes before landing on the right one that offered satisfying beer flavor that was crisp and refreshing. Even today the company continues experimenting and tweaking the process for the ultimate drinking experience.Suntory is committed to quality and customer satisfaction, and when producing ALL-FREE, the company uses innovative production methods and carefully selected ingredients to provide ultimate enjoyment. Under the Federal Alcohol Administration Act, enforced by the Alcohol and Tobacco Tax and Trade Bureau (TTB), an “alcoholic beverage” contains not less than 0.5% alcohol by volume. ALL-FREE contains 0.00% alcohol by volume and is alcohol-free.